Analytics & Measurement
Track, measure, and analyze your mobile marketing performance.
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42% of Your Email Clicks Might Be Bots. Here's How to Tell
Security scanners click every link in your emails before humans do. How bot clicks inflate click rates, corrupt segments and A/B tests, and the filter that fixes it.
The Traffic Drop That Wasn't: GA4 Double-Counted Pageviews
A site relaunch appeared to cut pageviews in half. The real story was years of double-fired GA4 tags. How to spot duplicate tagging and read a before/after honestly.
Google Consent Mode v2: When Your Setup Quietly Deletes Data
Basic consent mode implementations discard declined visitors forever, and most properties never qualify for modeling. The thresholds, the traps, and the checks.
Silent Pushes Are Inflating Your DAU and Retention
Silent push notifications can wake your app and fire session events with no human present. How one app's retention stopped tying out to DAU, and the checks to run.
How to Build a Cohort Analysis Dashboard
Learn how to build a cohort analysis dashboard to track retention, LTV, and payback period by acquisition cohort for better UA decisions.
What is a Conversion Value in SKAdNetwork?
Conversion values encode user behavior into a single number (0-63) for iOS attribution. Learn how to set them up and what to track.